Think simply and deliver new technologies and products ahead of others. By becoming the forerunner in our industry, we will be appreciated by society, which will in turn help us increase our brand power. Speed is important not only for the development of new products but also for responding to customers, among others. When a customer has an inquiry for you, respond to it quickly. Do not make the customer wait for the answer. When a customer says, “We have this problem,” start making examinations immediately as a team with a view to proposing a solution to the customer with impressive speed. We can make “speed” one of our competitive edges and strengths.

We aim to be a company with a global brand that delivers appealing products throughout the world. We will create compelling products by fusing our technologies with our design ability to supply high-quality products that will truly impress customers. We can provide all people with safety and security through design as our job, for which we need to be creative. To provide more innovative, more convenient, more precise, and simpler products, we are committed to an even higher level of manufacturing, never being satisfied with the status quo. Let us make a concerted effort for world-class manufacturing.

We customize our products for individual customers, which may be considered inefficient if we evaluate it from the viewpoint of efficiency. However, for customers, products tailored to meet their needs are far more useful than uniformly made products. It is true that sales and profits matter to us. But these are the results of our business, not our goals. Let us think in a “customer first” way, and not just chase after immediate profits. We will manufacture products with deep consideration for our customers, which is our manufacturing style.

Individual associates can start innovating if they have a passion to do so. Do it immediately when you feel that passion, before it begins to diminish. You do not have to take on a great challenge. By implementing a small idea among your daily tasks, you may be able to find an opportunity or a clue that will eventually lead you to take on a greater challenge. You cannot start creating anything unless you first try to do so. You need to have the courage to make changes, without which you cannot forge a future. Let us develop ourselves and keep making progress, having dreams, delightful experiences, and great expectations for our future. Everyone admires people who are constantly taking on challenges and making progress.

Remain one of multiple suppliers or become the most trusted partner of our customers. We can be the latter by listening carefully to what they tell us. By listening to customers earnestly, we may be able to identify needs that competitors have not identified. If we can read between the lines of what customers tell us and identify potential needs that they themselves have not even recognized, we will earn even more trust from them. By repeating the process of making optimal proposals to customers, we can become a truly reliable partner to them. Let us start manufacturing products by incorporating more of our customers' opinions.

If we take on a challenge, find it difficult to meet our targets, and give up, we will be losers. However, if we just continue to make efforts, we will eventually find success sometime in the future. In order to manufacture as many good products and services as possible as quickly as possible, to deliver world-class products, and to satisfy customers and earn their trust, it is essential to work with patience and persistence. SYSTEM SQUARE can forge a future for itself if its associates continue taking on challenges tenaciously.